|
 |
 |
ipingpong identity design
|
We Need an Identity...
FAST!
ipingpong, a new company which provides a copyright friendly digital music
delivery system, came to Dabisoft to provide them with a Corporate Identity.
They had only one catch... they needed it fast!
Process
The process began with a few highly focused meetings that addressed the requirements
for the ipingpong brand. Target audiences were identified and discussed at length,
applications of the brand mark were explored, and a lot of coffee was consumed.
"The whole process was very collaborative", says Aaron McDannell, Dabisoft's
Creative Director, "they had some great ideas to begin with, and we all worked
very hard to develop those ideas to their fullest potential."
Results
The result was a strong, original brandmark with a series of application
studies, and basic usage guidelines that met all of the requirements. And,
it was all done in less than two weeks.
"An important key to the success of any project is properly identifying the
requirements. The Dabisoft team did not compromise this phase of the project and
therefore was able to deliver within the tight timeframe. They have talent!"
- Wanita Burnett, CEO ipingpong
Application
The first real world application of the brandmark came soon after. Dabisoft's
next project with ipingpong was to design a corporate web presence for the
new music delivery company. All of the effort put into designing the brand
really paid off with this project. Because the corporate identity was so direct,
the website fell right in line with ipingpong's message.
::ipingpong
website
|
|
|
|
